Three cheers for Travelodge, aha

Occasionally Diary is imbued with the task of congratulating some PRO on their fine performance, impending nuptials or varying talents - sporting achievements and the like. It is a nice part of the job.

In bandwagon-jumping fashion, then, PRWeek would like to applaud the Travelodge in-house team, which has managed to gain swathes of coverage for its story of an aged couple that has lived in its hotels for 22 years.

Most of the time it managed to avoid a potentially disastrous association with Alan Partridge.

It is not the first time the hotel chain has garnered excellent coverage either, showing a keen eye for the sort of surveys and human-interest stories newspapers lap up.

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