Letter - Agencies need to charge their worth

Of course clients want a senior consultant to stay on their case (Feature, 14 September).

CHA board directors attend client meetings at least quarterly to offer a fresh perspective; we meet our clients formally and informally away from client programmes; and we contribute directly to campaigns, designing research, writing reports and speeches. But clients have to keep to their side of the bargain. Too often, PR is viewed as a cheap option. If clients want senior counsel they must get used to paying a different hourly rate. And PR agencies must learn to charge with more confidence for their contribution.

Colette Hill, chief executive, CHA, the workplace consultancy.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.