Barber joins Good Relations in agency reshuffle

Good Relations has poached Barclaycard's head of PR Ian Barber in its effort to rebuild the business following a raft of exits.

Barber: corporate team head
Barber: corporate team head

Barber enters as a director leading the corporate team on 1 October. He replaces Phil Brady, who now becomes the agency’s director of strategy.

Since joining Barclaycard in 2003, he has handled media relations during the Treasury Select Committee inquiry into rising debt and the Office of Fair Trading’s intervention into bank charges.

Barber reported to corporate affairs director Mark Gonella, who is now searching for a replacement.

Barber previously worked with Good Relations CEO Teresa Anne Dunleavy at Porter Novelli, where they worked together on the campaign that saw Toyota win the European Car of the Year award.

‘He straddles corporate and consumer [arenas] very well,’ said Dunleavy. ‘I will certainly be using his expertise for some of our consumer projects.’

Neil Foster also joins as a director from the DDB Group in Australia, where he was general manager of its Mango Communications PR arm in Melbourne. Before moving to Australia, Foster was based in London, where he held positions at Yahoo, Fuse PR and Bite.

Good Relations has lost four of its public affairs employees to ex-Good Relations political MD James O’Keefe at his new firm Tetra Strategy (PRWeek, 14 September). O’Keefe left Good Relations in June.

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