Idea Generation to assist London ‘sex theme park’

London ‘sex theme park’ Amora has brought in Idea Generation to raise awareness of its educational programme and increase visitor numbers.

Amora: offers advice and sex tips
Amora: offers advice and sex tips

The 12-month retained acc­ount will target consumer and trade press, broadcast and online in a bid to position Amora as an authority on sex, love and ­relationships. Idea Generation will also be raising awareness of Amora’s workshops on sexual health, sex tips and ­relationship advice.

Account manager Leon Beardshaw said: ‘Amora wants to promote its serious side [as well as the more fun aspects].

It offers advice on finding a life partner and keeping them, sustaining interest in a relationship and sexual health issues. It is different to the sex museums in Amsterdam or New York.’

Beardshaw reports into Amora founder and MD Johan Rizki.

The attraction is within London’s Trocadero Centre.

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