Sharp hires Brands2Life ahead of Euro TV drive

Sharp Electronics has hired a new PR manager and brought in Brands2Life to handle its UK comms.

Sharp’s AQUOS G-series LCD TV, the world’s thinnest
Sharp’s AQUOS G-series LCD TV, the world’s thinnest

The dual hire by the home electronics giant follows the loss of PR and comms manager Jenny Hodge in December last year.

She has now been replaced by Suzanna Rees, who was PR manager at the global marcoms agency MICE Group.

Brands2Life’s 12-month campaign will focus on the ­national and trade media. Head of consumer Alex Williams and account director Neil Ashurst will lead the team at the tech specialist.

‘Over the next four years, all UK television services will migrate to the digital spectrum,’ said Ashurst.

‘A significant element of our campaign will focus on home entertainment products and presenting Sharp’s spokespeople as trusted ­advisers to help ­Britons ­understand the digital switchover and options available.’

Brands2Life will also ­continue to ­provide the press office function that it had been running since Hodge’s departure.

At MICE, Rees worked on experiential projects for Hewlett-Packard, Motorola and Xerox. Before that, Rees worked at the ­Birmingham-based agency Headline Communications.

Rees has been tasked with generating interest in Sharp’s range of home entertainment products, including its AQUOS G-series – the world’s thinnest LCD TV – and the latest Blu-ray disc players.

Sharp is planning a push into the European TV market, specifically targeting the UK, Germany, France and Italy.

‘Almost 40 per cent of all LCD TVs sold worldwide are purchased in Europe,’ Sharp Europe CEO Toshiyuki Tajima told computing website VNU. ‘This demand will grow from 27 million LCD TVs this year to 36 million by 2011.’

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