Hit or Miss... Cadbury drums up a Dairy Milk hit

The favourite drum solo of dads everywhere has hit national consciousness again thanks to a canny piece of advertising and PR courtesy of confectioner Cadbury. Sputnik Communications provided the PR support for the relaunch of Cadbury's iconic Dairy Milk brand. The agency is co-ordinating Dairy Milk's sponsorship of The Great Gorilla Run in London on 22 September as well as promoting an advert featuring a gorilla playing drums to Phil Collins' In The Air Tonight. You have to see it to understand.

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