However, while the toy maker may well recover parents' confidence, it is Chinese manufacturing that now has a major image problem.
This is not the first occasion products made in China have had to be recalled, but this time it's different. Given that most major brands have outsourced much of their manufacturing to China and the Far East, can consumers have confidence that the same standards that operate in the EU are really maintained so far from home?
Any brand owners with high volumes of overseas production would be well advised to rigorously audit their suppliers and dust off their crisis communications plans.
For the dwindling number of brands still made in Europe and particularly the UK, this is a great opportunity to convince consumers that they can have greater confidence in locally produced products.
While there is a price premium resulting from higher manufacturing costs, many consumers will feel it is worth paying for peace of mind.
Michael Bennett, managing director, Pelican Public Relations.