Portland nabs Blair’s speechwriter for unit

Portland PR has recruited a key member of Tony Blair’s speechwriting team to head up a new division.

Bradshaw: will set up Portland Writing
Bradshaw: will set up Portland Writing

The agency run by ex-Blair aide Tim Allan has swooped for David Bradshaw, a former lobby journalist who went on to draft millions of words for the former prime minister during a decade as a Downing Street writer.

Bradshaw will join Portland later this month and is charged with setting up Portland Writing, a new wing of the consultancy that will prepare and publicise major set-piece communications from businesses.

The new unit will help to identify key messages and arguments, before drafting speeches and op-ed articles for senior executives. It will also work on reports and other forms of corporate communications.

Allan, who was Alastair Campbell’s deputy before setting up Portland in 2001, said: ‘I know from my own experience that David was used by all the senior figures in government.’

He praised Bradshaw’s ‘ability to communicate clearly often complex arguments in a wide variety of styles’.

After working on the 1997 election campaign, Bradshaw helped to set up Number 10’s Strategic Communications Unit in 1998.

Before Downing Street, Bradshaw spent seven years as deputy political editor at the Daily Mirror.

Portland has 30 staff and an annual turnover of almost £3m. Its clients include BSkyB, Google, Vodafone, Bebo and Remploy – the ‘specialist employment services group’ that earlier this year caused controversy by announcing plans to close its poorest-performing factories, with the loss of 2,500 jobs. Portland also works for President Putin’s Kremlin press office.

The agency recently won the annual FrontLine pub quiz run by the PRCA. The competition, featuring some 34 agencies, was settled by a tie break after Portland PR and Quintus Public Affairs tied for first place.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.