The most senior member of Good Relations to defect to O’ Keefe’s new outfit, called Tetra Strategy, is director Lee Petar.
He is joined by senior account executives Heidi Moore and Ruwan Kodi-Kara, and account executive Katherine Nicholls. All four are currently seeing out their notice periods at Good Relations.
The departures mean that Good Relations’ lobbying arm is reduced to four consultants, although a major hire is understood to be in the pipeline. The most senior member left is former Britain in Europe staffer Estelle McCartney, who was recently promoted to director.
O’Keefe quit Good Relations several weeks ago to set up Tetra strategy (PRWeek, 27 June).
The four recruits are his first hires. The new agency has a ‘strategic alliance’ with Phil Hall Associates, the 14-strong PR firm run by ex-News of the World editor Phil Hall.