Hill left Hotwire in May, and is joined by his former Trimedia Harrison Cowley (Trimedia) colleague Chris Owen. Owen was an account manager at Trimedia. The two are the only employees of Solid Ground’s London offshoot, but expect to recruit a team as their client roster grows.
Agency founder and CEO Peggy de Lange said the expansion of the seven-year-old firm was a logical step, particularly as many of the outfit’s clients are based in Europe and the US.
‘We’ve always focused on being international,’ said de Lange. ‘Our business in the UK became so substantial that we no longer wanted to farm out work to affiliates.’
She added: ‘We’re looking to recruit between four and six people this year, and then we’ll ramp it up to a normal size.’ The company’s Netherlands office employs 36 people, but de Lange expects to recruit nine more PROs by the end of 2007.
Solid Ground’s flagship client, both in the Netherlands and the UK, is flash memory card patent-holder SanDisk.
The American company maintains approximately 45 per cent market share in the lucrative field, developing memory cards for mobile phones, cameras and other gadgets.
De Lange plans to expand Solid Ground to other markets over the next few years.