The PR Office... in a league of its own

There is now a UK football team sponsored by a PR agency. The South Mancunians A, currently in the good half of the Maccabi Southern Football League, is now proudly supported by The PR Office.

As well as funds for training, the arrangement also includes a budget for 'essential first-aid equipment' - Diary is unsure whether this is for agency staff or the players.

The PR Office went toe-to-toe with the nation's sports hacks when it acted as gatekeeper for last year's Premier League 'bungs' inquiry (PRWeek, 10 March 2006), and it also got its fingers burned when it was busted for infiltrating fan websites to support the highly unpopular former Southampton chairman Rupert Lowe (PRWeek, 10 June 2006).

Diary trusts any medical help from the South Mancunians' physio will solely be used for footballing wounds.

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