Only a week earlier the football club was better liked by more neutral fans than most, mainly because their manager seems like a nice bloke and their team have a core of young English players.
Yet just a week later their reputation is at rock bottom, and they only have themselves to blame.
The statement to try to 'clarify' the position just made matters worse, at a time when they should have been trying to ride out the storm. It's hard to imagine anyone thinking that it was a good idea to release it. It seems to me like a case of bad advice, or else a media team not being listened to. Either way, the whole thing has turned into a bit of a case study on how not to do crisis communications.
Richard Evans, head of media relations, World Cancer Research Fund.