Letter - Wiki ethics need to be made more clear

I feel your article on Wikipedia and the issues around content edits (PRWeek, 24 August) barely scratched the surface of the broader debate.

Wikipedia has 5.3 million pages with more than 10,000 edits a day. With such high traffic, the issue of ethics - who should be allowed to say what about companies or brands - is too much of a grey area and one that needs to be resolved urgently so that PR practitioners have clear rules of engagement.

Is PRWeek, for example, allowed to embellish its own page on Wikipedia? You did, by the way. Or at least someone at your publishing house's IP address did!

With the CIPR social media guidelines adding little to the issue, we are left with each Wiki platform's own guidelines - but I would like to see a clearer and more applied industry stance.

I believe that with a more applied approach, a brand and its marketing, PR and communications teams, both in-house and in agencies, will find it easier to carry out its own cosmetic web surgery where the guidelines set by the likes of Wikipedia and the CIPR fall short.

Drew Benvie, director, Hotwire.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.