The six-figure brief includes print, broadcast and online tactics, with Mulberry promoting the message that ‘adventure travel is for anyone and can be done in a socially and environmentally responsible manner’.
G.A.P Adventures is based in Toronto and is well known as a travel brand in Canada. The company is now looking to Mulberry to extend its presence internationally.
The operator – a pioneer in the sustainable travel industry – offers safaris and expeditions on all seven continents.
Popular destinations include Rio de Janeiro, Brazil, where visitors flock to the statue of Christ the Redeemer.