Global adventure

Sustainable travel company G.A.P Adventures has hired Mulberry Marketing Communications for a wide-ranging international PR campaign.

Christ the Redeemer: popular tourist attraction
Christ the Redeemer: popular tourist attraction

The six-figure brief includes print, broadcast and online tactics, with Mulberry promoting the message that ‘adventure travel is for anyone and can be done in a socially and environmentally responsible manner’.

G.A.P Adventures is based in Toronto and is well known as a travel brand in Canada. The company is now looking to Mulberry to extend its presence internationally.

The operator – a pioneer in the sustainable travel industry – offers safaris and expeditions on all seven continents.

Popular destinations include Rio de Janeiro, Brazil, where visitors flock to the statue of Christ the Redeemer.

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