Pub quiz service signs up Shine Communications

‘Pub quiz cheat’ service AQA 63336 has appointed Shine Communications for a consumer PR account.

Shine’s brief is to promote the name and number of the service through a mixture of events and press work.

‘We will use platforms that deliver key messages of humour, speed and accuracy that AQA provides with its answers,’ said Shine managing partner Greg Jones.

AQA claims to be the UK’s leading mobile question answering service, competing with companies such as Texpert.

Launched three years ago, the company answers 15,000 questions a day, charging £1 a throw. It aims to reach more than 100,000 questions a day by 2010.

‘The service is popular with high volume mobile phone users who are 16- to 34-year-olds,’ said Jones.

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