PRWEEK: What makes it different?
WILL SCALLY: Lots of IPTV channels buy library footage; this channel will be distinct because we are creating new content. We will have music news, exclusive interviews with famous musicians and we are organising gigs and festivals that will be broadcast online. We are interested in all types of music, from world to classical, rock to pop.
PRWEEK: Who are you targeting?
WS: The channel is for everyone. Exclusive interviews with music greats will appeal to the older generation, while we will be setting up gigs for the younger generation. There are no music programmes like Top of the Pops for that generation to watch any more. We want to give exposure to new talent, so we are keen for students and new acts to get in contact.
PRWEEK: What else will the channel provide?
WS: We have global reach because we are on the internet, so we will be scheduling gigs from other countries such as Japan, Barbados and Australia and broadcasting them live on the channel. These gigs will then be repeated for people who missed them due to time differences. The channel will be broadcast 24 hours a day and we want it to be interactive. I think it’s a great opportunity for PROs.
PRWEEK: What do you have lined up?
WS: We already have unique interviews with Richie Havens, Noel Reading, Bill Howie, Edwin Starr, Paul Rogers, Kenny Jones and Alvin Lee and classical harmonicist Larry Adler.
PRWEEK: What do you want from PROs?
WS: We are looking for anything – stories, products, new album releases, new bands, clothing. I would advise them to just pick up the phone; I can put them in touch with the right person.
PRWEEK: Who works with you?
WS: Nic Potter is the manager for product placement, Alex Maddison deals with editorial output and Bob Mahoney handles the commercial input.