The Big Push will take place during 15-22 September and aims to get better care and support for people living with muscle disease, particularly young teenagers and adults with the condition.
The charity will target key opinion formers through national newspapers and the health trade press.
It will stage a conference in Westminster, using it to release a specially commissioned report highlighting the problems students with muscle disease can face when accessing higher education.
The charity will also lobby members of the Scottish Assembly at a reception that it will be hosting.
Meanwhile, the charity has teamed up with restaurant chain Belgo to launch ‘Mussels for Muscles’ which will see the restaurant donate money to the charity for each mussels dish bought between 17 and 28 September.
A press call is being arranged, with UK ‘strong man’ Phil Wright fronting the photoshoot. Belgo’s retained agency Cow PR is looking after publicity for this event.
The charity’s press officer Salimah Lalji will be overseeing The Big Push. She joined the charity last month from the General Medical Council where she was a comms executive.
The charity is still on the hunt for a permanent director of communications and fundraising following Drew Cullen’s move to the Chartered Institute of Public Finance and Accountancy in June.
It is also inviting nurseries to organise a sponsored ‘Big Buggy Push’ as part of a series of pram and buggy pushes. It is encouraging the public to come up with ideas for local fundraising events.