Pfizer rules out new PR search

Pfizer has denied that it is on the hunt for new PR support in the UK for its flagship Viagra brand.

Viagra: flagship brand
Viagra: flagship brand

The statement comes after it was revealed that Pfizer was in talks with marcoms agencies to sell the erectile dysfunction brand over the counter.

Healthcare PR agencies had hoped that an agency would be brought on board for the change.
But Andrew Widger, comms manager for Pfizer UK, said: ‘We are not tendering for [PR] work for the brand. We are happy with the current support we have.’

The manufacturer’s PR agencies in the UK are Beattie Communications and Chandler Chicco Agency. Earlier this year Pfizer handed out a pan-European comms account for Viagra bel­ieved to be worth £500,000 to Edelman (PRWeek, 16 May).

A shortlist of three marcoms agencies is thought to be in line to pitch for a pan-European consumer marketing campaign for Viagra.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.