National Lottery offers out sports brief

The National Lottery Promotions Unit is reviewing its sports PR agency account, which is worth around £380,000 over the next two years.

Litherland Sports Park: prospered from lottery cash
Litherland Sports Park: prospered from lottery cash

The account is currently held by Chime Commun­ications’ sports specialist agency Fast Track. The review is taking place as part of a regular three-year process.

Lisa Quinn, the unit’s dir­ector, said: ‘We are open about what we are asking of agencies looking to handle the work, but are looking to continue the strong links with the media that Fast Track has built.' She added that she had asked Fast Track to pitch.

The unit, which was set up to inform the public about how lottery money is spent, is hoping to app­oint an agency to the two-year account by November. The unit has the option to renew the contract for a further year after 2009.

Work carried out by Fast Track has included gaining regular coverage in the nat­ional press for causes that have benefited from lottery cash. Recipients include Litherland Sports Park in Sefton, Liverpool, which was awar­ded £1.9m by Sport England and the Big Lottery Fund.

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