NEWS IN BRIEF

CORPORATE The International Iron and Steel Institute has appointed Nicholas Walters to the new position of public relations director. Walters is former CEO of the London office of Manning Selvage & Lee. Before that, he was chairman and CEO of GCI Asia, based in Hong Kong.

PUBLIC AFFAIRS The European Public Affairs Consultancies Association, which represents 38 lobbying firms, has said its members will boycott an interests register being established by the European Commission, branding it ‘discriminatory and unworkable’.

CORPORATE Former Dragons’ Den star Rachel Elnaugh has hired Integra Communications to promote her new advisory service aimed at budding new entrepreneurs.

CONSUMER Brown-Forman has brought in Eulogy! to promote an Italian liquor that will be aimed specifically at bar staff. Tuaca is vanilla-flavoured and frequently used as a mixer in cocktails in Italy.

CORPORATE Market research company TNS has promoted Stuart Ridsdale to head of global PR. Ridsdale joined in 2006 in an international role, but will now co-ordinate and develop TNS’ global PR strategy.

B2B Wales’ third largest architecture firm Boyes Rees has brought in Cardiff-based Merlin Marketing & PR to promote it across the UK. According to the agency, market and media awareness of Boyes Rees is ‘low or misinformed’.

CONSUMER Specialist hospitality agency Davies Tanner has won a brief to promote the 22-strong QHotels chain, which includes four-star hotels in Cheshire and Yorkshire.

AGENCY Ogilvy has named Asia Pacific planning director Jim Dowling as its new creative director in Europe, the Middle East and Africa. He will report to Ogilvy’s CEO of EMEA Martin Liptrot.

CAREERS The University of Greenwich launches two new degrees in PR this year. Students will work in an agency environment and pitch to real practitioners.

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