B-M reshuffle follows criticism

Burson-Marsteller has reshuffled its senior team, weeks after hitting the headlines worldwide for an alleged conflict of interests.

The agency has appointed public affairs consultant Richard Powell as COO of its international operations, reporting directly to embattled CEO Mark Penn.

Powell worked at B-M from 1992 to 1999. B-M has also promoted its Asia Pacific CEO Bill Rylance to the role of vice-chairman of global development.

The two appointments come as Penn faces further calls to resign. US unions have accused Penn, who is also Hillary Clinton’s top campaign strategist, of profiting from anti-union business (PRWeek, 10 August 2007).

Senator Clinton is pressing for trade union endorsement ahead of her presidential bid.

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