Unity hired for brain-boost brief

Equazen, the firm behind the brain-boosting supplement Eye Q, has called in Unity as the lead agency to handle a global comms offensive.

Eye Q: will be promoted globally
Eye Q: will be promoted globally

It is understood that Unity beat three specialist healthcare agencies to win the brief. It is the first agency hire for the brand since UK-based firm Equazen was bought by Swiss health supplement firm Galenica last December.

Generalist agency Unity was co-founded two years ago by ex-Band & Brown communications CEO Gerry Hopkinson and the agency’s former business division head Nik Done.

Unity will directly manage UK and Ireland PR efforts and will take on strategic and management duties for global activity, which will be handled by locally based agencies and centred on the Australian, Swiss and Scandinavian markets.

Eye Q is one of several brands in the brain-boosting sector that use ingredients such as Omega 3, which is found in oily fish. At around £7 for 60 tablets, the product is at the more expensive end of the market. The brand is particularly aimed at children, with a key target audience being ABC1 parents.

Hopkinson said that a key focus will be to promote a commitment to using only sustainable fish stocks. He added that the campaign will include trade and consumer media relations as well as stakeholder relations.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.