Nelson Bostock fills top post ahead of US drive

Consumer tech agency Nelson Bostock has hired its first head of international PR as it prepares to launch a US operation later this month.

Allen: head of international PR
Allen: head of international PR

The agency’s head of mobile operations Lisa Allen has taken the role and will move to New York to spear-head Nelson Bostock’s new global business  drive.

The agency is keen to ­target US-based clients that want to expand their PR ­activities into Europe.
Allen will also build closer ties with like-minded US tech and consumer tech affiliate agencies in order to deliver these campaigns.

Allen will link up with Nelson Bostock’s parent, marketing group Creston USA, which opened a New York office last month.

Nelson Bostock already handles international accounts for Canon Europe, Toshiba and HTC. Last month, the agency managed the global launch of HTC’s Touch mobile phone, which was coordinated through HTC’s US office.

Agency chairman Martin Bostock said that while Allen’s promotion is part of a growth strategy, the firm has no plans to offer PR ­services in the US. ‘We already handle a significant amount of international business through our affiliate network,’ he said.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.