Government names new comms supremo at DIUS

The newly formed Department of Innovations, Universities and Skills (DIUS), headed by secretary of state John Denham, has appointed its first chief PRO.

Denham: secretary of state heads DIUS
Denham: secretary of state heads DIUS

Zina Etheridge moves across from the Cabinet Office, where she was head of reform strategy. She will set about building a fresh PR team at the department, which has a remit to promote educational and learning opportunities.

Etheridge joins the department as director of comms and strategy after three years at the Cabinet Office, reporting into the department’s permanent secretary Ian Whatmore.

She said: ‘I came to the department because I wanted a new challenge. Bringing together innovation, universities and skills gives lots of ­opportunities to support the UK going forward and strengthens its position in the global economy.’

The new department has taken on many of the responsibilities of the now defunct Department for Education and Skills and the Department of Trade and Industry. It has been created to help build a skilled, globally competitive workforce.

Separately, Denham is also understood to have appointed Josie Cluer as a special advisor with a focus on comms work, although DIUS would not confirm the appointment. Cluer previously ran the Real Work project for The Howard League for Penal Reform. She also supported Denham when he was chairman of the Home Affairs Select Committee.

DIUS is one of three new departments created by Gordon Brown – the other two being the Department for Schools, Children and Family (DSCF) and the Department for Business, Enterprise and Regulatory Reform (BERR).

The former director of comms for the DfES, Caroline Wright, has taken the helm at the DSCF, with BERR currently recruiting a director of comms, press ­officers and marketing staff. Former DTI director of ­comms Matthew Hilton is understood to have moved elsewhere within BERR.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.