WRAP comms roster review puts agencies on alert

Environmental quango the Waste & Resources Action ­Programme (WRAP) is reviewing its comms roster, seeking ­tenders for all its core areas, including PR and marketing.

WRAP said that many of the agencies on its current roster, including 3 Monkeys, Grayling, Proteus and Ptarmigan, would be included in the 12 September repitch.

The successful agencies will compete for a portfolio of business, including the £18m Recycle Now brief – the Government recycling campaign implemented and managed by WRAP.

The repitch comes at a crucial time for the environmental body, which fears that the landfilling of waste is contributing to climate change and is seeking ­support to encourage businesses and consumers to recycle more regularly.

WRAP recently hit national headlines for advising councils to collect food waste weekly rather than once a fortnight in order to divert biodegradable waste from landfills. The body came under subsequent criticism from the LGA, which expressed concern at the high cost of weekly rubbish collection.

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