Senior director Rachel Bremer has relocated from San Francisco and is currently looking to recruit a full team for Spark’s new Conduit Street office, which will be called SPR Europe.
The US-headquartered independent agency has responded to a demand for pan-European PR services from its client base, which includes both tech start-ups and large venture capital companies.
‘It seems like there is a need for good PR firms with really solid tech experience in London,’ Bremer said.
She described the company’s London move as in ‘phase one’. She is currently the sole employee, working with her San Francisco colleagues on UK accounts.
The agency’s profile in Europe has grown steadily since its 1999 founding, and clients now includes FON, the global WiFi network, and Viagogo, the second-hand ticketing website. Its venture capital roster includes Index Ventures.
New SPR Europe accounts include Moo, a UK-based web start-up that allows users to load digital photos and turn them into professionally printed stickers and greeting cards, and Openads, an open source advertising programme.
This month high-tech firm Schwartz Communications, which operates out of San Francisco and Massachusetts, also announced its intention to open a London base in October to complement its Stockholm office.