Mischief in Esure summer push

Esure, the insurance firm made popular by Michael Winner’s humorous TV ads, has brought in Mischief for a summer customer campaign.

Winner: popular in Esure ads
Winner: popular in Esure ads

Mischief managing director Mitchell Kaye, who heads the account, said Esure wants to get ‘at front of mind when motorists are deciding who to contact for a car ­insurance quote’.

‘With car number plates historically registered in ­August, and with new plates now being registered in September, it is a peak time for consumers to renew or take out car insurance,’ he said.

The agency will be tasked with encouraging traffic to the Esure website and its call centres.

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