Four PROs on the operations desk are compiling and coordinating data from the Navy, Army and RAF, which have all been scrambled to help flood-hit areas.
Brigadier Jolyan Jackson is acting as the military’s ‘gold command’ spokesman, and three official photographers have been dispatched to upload images to a database for use by the media; the Navy’s camera crew have also been filming military efforts to stop an electricity substation in Waltham from flooding.
Meanwhile, Cheltenham Borough Council has created a blog on its website, www.cheltenham.gov.uk, to keep local people updated about the floods.
Separately, Tourism West Midlands is to launch a £1m campaign to claw back visitors to the region, which was hit by floods in March. ‘Tourism is of vital importance to the local economy – without tourists at this time of year, when rural areas would expect to be busiest, many will be feeling the strain,’ said a spokesman.