British Legion in Facebook drive

The Royal British Legion is turning to ubiquitous social network Facebook to reach a new generation of potential Poppy Appeal volunteers.

The charity needs to entice a younger generation of supporters to replace traditional volunteers who are becoming too old and frail.

Alongside its usual marketing and PR methods,  it has set up a ‘Poppy People’ profile and an ‘I want to be a Poppy Appeal collector this November’ group on the social networking site.

Director of national events and fundraising Russell Thomp­son said: ‘Facebook is an incredibly powerful tool to reach directly out to a huge resource of younger people with plenty of energy. We hope it will prove invaluable in recruiting new volunteers.’

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.