HBS to reposition Florida tourism

Florida is to promote itself as the ultimate fly-drive destination and target more niche markets to assuage a dip in British visitor numbers.

Florida: wants niche markets
Florida: wants niche markets

The state tourism board, Visit Florida, has hired Hills Balfour Synergy for the brief.

Hills Balfour will look to highlight Florida’s range of water sports, nature reserves and traditional tourist venues – such as Orlando’s Disney World Theme Park.

It will focus on niche markets, such as the gay market, and highlight Miami’s golf cour­ses and wedding venues.

Florida has been one of the most popular tourism destinations for Britons, but numbers have dropped recently.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.