FT taps multiple agencies for web

The Financial Times has brought in four agencies for a shootout to advise on a consumer comms brief for the FT.com.

The FT.com is one of the most popular broadsheet online brands, although it has seen a dip in page views since the beginning of the year, according to page-ranking website Alexa.com.

FT director of comms Emma Jacobs said Mantra, which advises on some of the paper’s websites, is one of the agencies involved in the pitch. The FT has worked with Mantra since March this year (PRWeek, 16 March).

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