Stroke for stroke

Siemens has brought in Threepipe Sport to promote its sponsorship of the British rowing team.

British rowing team: sponsored by Siemens
British rowing team: sponsored by Siemens

The brief involves raising awareness of the partnership at the same time as getting young people excited about careers in science and technology.

In conjunction with The Stroke Association, the agency will soon launch the ‘Stroke for Stroke’ campaign, encouraging  business leaders – a group at higher risk of strokes – to get healthy by rowing.

Co-founder Eddie May will head up the account, reporting in to Anne Keogh, Siemens media relations manager.

The World Rowing Championships and Olympic qualification takes place in September in Munich.

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