Bridge the gap

Holiday firm WA Shearings has called for agency help as it attempts to attract younger customers.

The firm has hired Brazen PR for media relations ahead of a brand revamp this autumn.

A focus of Brazen’s work will be to gain trade and consumer coverage starting from Septem­ber surrounding the identity over­haul, which is being carried out by branding specialist Lambie Nairn and is aimed at attrac­t­ing more 30 to 50-year-old cust­omers.

Brazen was appointed to handle the £200,000 account following a three-way pitch.

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