Aldon dishes out Europe account

California-based software developer Aldon has called in hi-tech specialist agency Red Lorry Yellow Lorry.

Aldon, which develops software for companies to reach regulatory compliance, has given the agency a ­Europe-wide PR and marketing brief.

Aldon’s client roster includes 70 of the Fortune 500, with brands such as Nintendo, Ernst & Young, and Pepsi Cola using its workflow applications.

The company previously hired Red Lorry Yellow Lorry on a three-month project focused on one-on-one media briefings and thought leadership articles.

Now, the agency will work to a wider brief including branding and promotions, as the American software firm aims to increase its presence in Europe. The agency will work with its European partner agencies to roll out this 12-month campaign.

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