Rob Brown, PR director at McCann Erickson Communications House, urges PROs to think about harnessing the possibilities of the internet. He argues that knowledge of Web 2.0 is not an option for PROs, but is an ‘absolute necessity’.
In this week’s podcast Brown points out that the internet has already changed the way that brands and companies operate.
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In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020