Excellart lands hayfever brief

A Somerset-based agency has won a national PR ­acc­ount to promote a hay­fever treatment.

Marcoms shop Excellart has landed the account with HayMax – an organic treatment made by a company of the same name.

‘The treatment is prevention rather than cure,’ said Jenny Liddle, director of Excellart, which bills itself as an ‘ethical’ agency. Liddle will be leading the account.

Superdrug and Waitrose have recently started to stock the new brand and the campaign is to target national and regional broadcast and print media.

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