Letters - No room for the likes of Piers Morgan here

So Piers Morgan would rather die than work in PR (6 July). As someone who has worked in public relations in the not-for-profit sector for 25 years, I wouldn't want someone like him in my profession. To start with, he knows nothing about PR as such, having only apparently dealt with stories relating to unimportant people such as celebrities. I somehow doubt he could work his socks off on a campaign with little or no resources and gain media coverage or public support for the issue or organisation. PR people, on the other hand, are used to multi-tasking and working within limited budgets. We are used to having 100 creative ideas every day. And the vast majority of us would never dream of publishing something that wasn't absolutely true.

Can he honestly say the same of national editors and journalists? I've always thought that experienced PR people could easily work as journalists. Conversely, journalists usually struggle in PR.

Stuart Skyte, freelance PR consultant.

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