M: picks up big merger task

M:Communications has been briefed by Royal ­Numico to work on one of the biggest acquisition deals in Europe this year.

French food group Danone has bid £8.3bn for Dutch baby-food maker Royal Numico, which is ­famous for the Cow & Gate and Milupa brands.

The two firms released a joint statement saying they have reached a preliminary agreement.

M:Communications has been brought in by the Dutch firm to work on the deal after a competitive pitch. The ­acc­ount is being led by M: founder Hugh Morrison and cons­ultant Louise Tingstrom.

Danone will be using internal PR resources.

The deal comes a week after Danone confirmed it was in talks with food giant Kraft Foods about selling its biscuits brands, including TUC.

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