3 shortlists four for UK account

Mobile phone company 3 has drawn up a shortlist of four agencies to pitch for its UK consumer account

The Red Consultancy, Cohn & Wolfe, 3 Monkeys and three-year incumbent Lexis will all pitch for the business with a decision ­expected to be made by early August.

3 will continue to work with Slice and Frank on projects, Parys Commu­nications for its B2B work and Brunswick for its cor­porate PR.

Lexis has worked with the company for the last three years. Meanwhile, Cohn & Wolfe has just stopped working with O2, after a four-year relationship.

3 has over four million customers in the UK but is determined to grab a bigger share of the market.

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