Taylor Herring goes Technicolor

Theatre impresario Andrew Lloyd Webber has brought in Taylor Herring to promote a new production of the musical Joseph and the Amazing Technicolor Dreamcoat.

Mead: lead role in musical
Mead: lead role in musical

The musical opens next week at the Adelphi Theatre in London’s West End, starring Lee Mead.

Lloyd Webber has also asked Taylor Herring to position Mead – who won BBC talent show Any Dream Will Do last month and the lead role – as a ‘big star’ rather than just a reality show winner.

The brief is in addition to the agency’s current contract to promote Lloyd Webber in the consumer pages.

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