Shaken not stirred

Colman Getty was this week attempting to maximise coverĀ­age of the new James Bond book, after it was confirmed that author Sebastian Faulks is now taking over the manĀ­tle of the Bond novels.

The agen­cy is working with both Penguin Books and the Ian Fleming estate to promote the book.

Colman Getty was only allowed two interviews with Faulks, so its key aim was to maximise coverage, accor­ding to senior account execu­tive Jane Acton. She said the agency chose to give one inter­view to the BBC’s Today prog­ramme and the second inter­view to the arts correspondent at Reuters.

The agency will now try to bring attention back to the James Bond books rather than the films. It is also working on a year-long campaign to celeb­rate the centenary of Ian Fleming’s birth on 28 May 2008.

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