Vodafone lures Gordon from rival Telefónica

O2's head of media relations is to move to rival Vodafone in August.

Vodafone:  signed O2’s ex-media chief
Vodafone: signed O2’s ex-media chief

Simon Gordon, who has seen O2 through its devolution from BT through to its sale last year to Spanish firm Telefónica, will join Vodafone as senior media relations manager. He is currently on gardening leave.

‘My expertise is in the financial arena,’ said Gordon. ‘Restructuring when 02 was delisted means there’s less work for me to do in that area. Much of the financial work will now be coordinated from Madrid.’

He added: ‘Vodafone has been going through an impressive turnaround since itswell-documented troubles last year and is now making headway abroad and maintaining its strong position here.’

This year Vodafone is looking to complete a take­over of 67 per cent of Indian mobile operator Hutchison Essar Telecom.

Gordon will replace senior corporate and financial comms man­ager John Earl, who left in January to work with former employers FD in Bahrain (PRWeek, 26 January). Earl became senior vice-president in FD’s Bahrain office.

Gordon will report to head of group media relations Ben Padovan.

O2 has undergone restructuring since Telefónica bought the firm for £17.7bn. It brought in the AAR in May to conduct an as yet ­unfinished overhaul of its agency line-up.

The first result of this review was the termination of O2’s four-year contract with Cohn & Wolfe.

Earlier this year Vodafone went through its own agency rejig, as tech agency Harvard repitched and won its retained account and long-term incumbent Borkowski lost its consumer brief to Shine (PRWeek, 13 April).

Last week, former director of comms for GE Power Controls Derek Ross joined Vodafone in the new role of head of internal communications (PRWeek, 29 June).

O2 made headlines this week when it emerged O2 looks set to win the race to be the network for Apple’s much-anticipated iPhone.

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