CharityComms receives thumbs-up from sector

Senior figures in voluntary sector comms have welcomed a new charity communications body set to launch in the next few weeks.

CharityComms aims to promote best practice, effectiveness and integration for not-for-profit communications professionals.

After repeated delays, it was announced last week that the body would be up and running in September.

The need for such a body has been questioned by voluntary sector umbrella bodies including the PR in Fundraising group – an arm of Institute of Fundraising. But many of the top PROs in the sector did not share those these concerns when approached by PRWeek.

British Heart Foundation head of comms David Barker said the new body was unique owing to its wider focus on communications across the voluntary sector. ‘Other existing bodies are concerned with sole disciplines, but as communication professionals in the voluntary sector we are charged with a much wider remit including corporate reputation management and brand guardianship,’ he said.

This organisation will be a voice for communications professionals across the voluntary sector.’

NSPCC director of comms John Grounds agreed. He said: ‘The organisation has real breadth. It brings together every strand of communications activity from marketing, advertising, celebrity support, online and campaigns.’

CharityComms is brainchild of the Institute of Fundraising chair Joe Saxton and NGO Media founder Gideon Burrows.

The body will provide networking opportunities, a supplier directory and professional development advice. It will also take over responsibility for the popular Ask Charity website, which will be extended to reach MPs. Charities that have signed up include Cancer Research UK, Barnardo’s, Guide Dogs, Oxfam, Leonard Cheshire, the British Heart Foundation, Macmillan Cancer Support, NSPCC, British Red Cross, RNIB, and Unicef-UK.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.