NEWS IN BRIEF

AGENCY Edelman has poached Weber Shandwick director Richard Gilbert to be a director in its own corporate division. Gilbert will work on the agency’s Microsoft accounts as well as a new business remit.

HEALTH Manning Selvage & Lee Greater China MD Fiona Cohen has joined pharma giant Roche as global head of pharma­ceutical communication. The company makes anti-flu drug Tamiflu.

CORPORATE Brussels-based comm-un­ications firm GPlus Europe has hired the former deputy director-general of the World Trade Organisation Roderick Abbott as an associate.

CONSUMER Pest control company Rentokil has brought in Brands2Life to promote its consumer offering and handle its B2B comms programme. The campaign will promote the people behind the brand.

AGENCY Former News of the World editor Phil Hall is to launch a new agency called Tetra Strategy, in partnership with former Good Relations lobbyist James O’Keefe. Tetra will have a ‘strategic alliance’ with Hall’s 14-strong PR firm Phil Hall Associates.

CONSUMER Magazine publisher Puzzler Media has appointed Taylor Herring PR to handle consumer and trade PR for its
new Puzzler Brain Trainer magazine, which launches on 13 July. The agency will create the first ever ‘National Brain Train Awareness Week’ in July and also carry out online stunts.

CONSUMER Garmin Ltd, designer and manufacturer of GPS, chart-plotting and radar systems, has hired Poole-based marine PR specialists The Mansell Agency to raise the profile of its product range.

29 UNDER 29 There is just one week left to nominate the UK’s brightest young PR talent. Potential candidates must have been under 29 on 31 May, and can be nominated by emailing alex.black@haymarket.com with three reasons why they should be one of our ‘29 under 29s’.

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