Public affairs agencies were this week busy briefing clients on the implications of Gordon Brown’s first cabinet, with Fleishman-Hillard one of the first off the mark.
The agency responded swiftly to last Thursday’s announcements by releasing a five-page analysis on the same day.
It stated: ‘Although there was little overt spinning, the announcement of the cabinet marked the end of a highly choreographed and politically disciplined hand-over of power.’ The document went on to analyse each new cabinet member.
Meanwhile, a briefing note by The Communication Group said the appointments signalled ‘an opportune time for companies that have new ideas to position them with ministers’.
It added: ‘There is a golden period between now and the summer recess on 26 July when there are key opportunities to influence policy-makers for the remainder of the term.’