Kudos gets contract for Qype review site launch

Digital agency Kudos Integrated is to handle the UK launch of Qype – a new website set up by former Lastminute.com MD Stephan Uhrenbacher.

Qype is billed as a ‘recommendation portal’ that allows users to review their favourite restaurants, bars and shops and to find others with similar interests.

The site was launched last summer in Germany, where it currently has 12,000 online contributors. Kudos MD Lindley Baptiste said the agency would be ‘rolling out the German business model’ in the hope of securing the same level of interest in the UK.

While Kudos has been briefed to target the blogging community, the agency will also approach specialist business publications in the hope of attracting interest from venture capitalists that may offer financial support.

Baptiste said the site was a result of financial backers urging founder Uhrenbacher to set up his own business. ‘The venture capitalists with whom he worked closely said that instead of rescuing companies he should go out on his own,’ he said.

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