The agency’s co-founder Gianfranco Chicco flew into London early Wednesday morning to advise his UK colleagues of the acquisition by InVentiv Health.
CCA’s London office, the number two UK healthcare outfit in PRWeek’s 2007 league table, will now operate within the InVentiv Communications division as a wholly-owned subsidiary.
CCA European MD Fiona Hall said the buyout represented a growth opportunity for her team, which includes a London staff of 45.
‘InVentiv has had a limited European presence,’ she said. Prior to its acquisition of CCA, InVentiv’s UK assets were limited to its ownership of Junction 11, a consumer and B2B healthcare advertising firm, the UK component of its GSW healthcare advertising division.
CCA is the highest placed UK agency with a safe healthcare focus, pulling in just under £5m in fees in 2006. It was only beaten in PRWeek’s league table by Edelman.
Last year, senior staffers Emma Crozier and Jennie Talman left CCA to start their own specialist firm, Just Health PR. A third CCA staffer, Hatty Bates, left this year to take a role as senior consultant at the start-up.
CCA’s global clients include pharmaceutical companies Merck, Allergan, GSK Biologicals and Novartis, as well as Pfizer, the manufacturer of Viagra.