The appointment ends a lengthy search for a new chief for the med ed specialist.
Former boss David Noble defected to Edelman last year (PRWeek, 5 Oct 06) to head up its med comms offering BioScience International.
Morgan has been at Haymarket Medical – an arm of PRWeek’s publisher Haymarket – for 19 years.
She is currently working as publishing director of the company’s medical division, which produces titles including GP.
She will report to Nick May, H&K’s chairman of healthcare and wellbeing, who said that her role will be to ‘drive MKG forward’. He added: ‘Helen comes from a different type of business from PR and has very strong organisational and management skills.’ ‘We’ve been talking about this for quite a while.’
Morgan will bring publications experience in particular to MKG. ‘There is great opportunity here for growth,’ said May. ‘The healthcare sector is buoyant and MKG is doing immensely well. At the moment we have two account handling teams and expect to need three or four by the end of the year.’
Although med ed services are complementary to PR, May argues that the line between the disciplines has blurred in some areas. To that end, MKG signed its first comms director, Sarah Winkless, earlier this year (PRWeek, 18 April) to look at the way clients’ med ed work is presented to stakeholders such as the media. It is recruiting and plans to bring in more PROs as account directors for MKG.
Other key staff include client services director Tracy Paul, new business director Antoinette Shallue and several medical writers.