Scottish Executive hires IAS Smarts

The Scottish Executive has brought in IAS Smarts to raise awareness of rising suicide rates.

Suicides by Scottish men rose by 22 per cent between 1989 and 2004.

IAS will handle a national ­media campaign, focusing on ­Suicide Prevention Week, which takes place on 10-16 September. The agency is promoting the executive’s national strategy and action plan to prevent suicide in Scotland, called ‘Choose Life’, which aims to reduce suicides in Scotland by 20 per cent by 2013.

The week in September will feature various events and activities; it will carry the strapline, ‘Talk­ing about suicide can save lives’.

In its third year, this annual themed week will provide a range of training material for people who want to learn about suicide, either in a personal or a professional capacity, said IAS account director Ann Rowe.

Last year’s media campaign was handled by Trimedia Harrison Cowley.

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