Asomo opens European office

Asomo, a Web 2.0 agency specialising in monitoring internet reputations, has opened a UK office to build on its European network.

One of a burgeoning num­ber of companies professing to specialise in web 2.0 programmes, Asomo uses its own Socialware application to monitor the perception of brands and organisations across the web. This tool promises to detect ‘reputation-damaging currents and campaigns on the internet’.

Led out of a Covent Garden office by Jon Moody, ­Asomo is targeting in-house comms and CSR managers. The agency generates ‘social climate’ reports, predicting where an organisation or its services might be mentioned on the web, based on existing internet coverage.

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